First Target lowered prices now they plan to increase wages for their employees. Target Corp. is raising its minimum wage to $11 starting next month and then to $15 by the end of 2020 according to ABC13. 

This strategic move will help to gain and keep employees and also provide more a positive shopping experience for the customers. 

"Target's initiative is part of its overall strategy to reinvent its business. But its move to increase entry-level hourly pay to $15 far exceeds not only the federal minimum of $7.25 per hour but the entry-level hourly base pay at Walmart, the nation's largest private employer, and at plenty of other retail peers whose minimum hourly pay hovers around $10."

This is awesome and I am pretty sure other companies will follow suit soon enough.