Kylie Jenner Costs Snapchat 1.2 Billion

Apparently the social media app has changed its format – much to the chagrin of Kylie and many of its users. Now posts from friends are separate from more professionally produced content. People hate it so much that a Change.org petition has received over 1-point-2 million signatures. 

Kylie took to Twitter to say, “Sooo does anyone else not open Snapchat anymore? Or is it just me… Ugh, this is so sad.” Even though she walked it back with, “Still love you [though], snap. My first love,” it was too late. Sixteen hours later, Snap stock began trading down sharply. At some points, it was below the company’s $17 dollar IPO price. We’ll keep you posted on this development… 

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